Visual Designer and Art Director based on Brooklyn.




Juan Carlos V. Padilla (Xalapa, México, 1980) studied graphic design and marketing in México, and he took the program “Design for Social Change” in the School of Visual Arts in New York.

His work spans many disciplines, largely focused on brand systems, web design, app design, art direction and their interdependence. He seeks a personal language away from results that rely on purely graphic solutions, understanding than frequently the most complex problems don’t need immediate visual responses yet design philosophy first.

He has been closely involved in large-scale teams with multiple scopes for clients like Instagram, Marriott, Shiseido, Nescafe, Tumblr, Microsoft, MTV, Google, among others. Also helping small startups and medium size companies to shape their brands, products and strategies in very early stage.


In 2003, he became partner at Amarillo Centro de Diseño, where along with the artist Aida Aguilera and illustrator Joan X. Vazquez organized local and international activities focused on graphic design, like exhibitions, workshops, lectures, among many others. Eventually these cultural endeavour will become the first design center in Mexico, closing its doors in 2012 after 15 years of trajectory yet paving the way for similar upcoming projects.

His work has been featured in diverse publications, having a special mention “Historia del Diseño Gráfico en México 1910-2010” an anthology of the visual culture in Mexico in the last century. He has participated in exhibitions in Japan, United States, Poland, Slovakia, Bolivia, Mexico and China.

In 2016 He designed his first typeface “Exilia”, available for public use, he currently works as visual designer at IBM.