I’m Digital Designer and Art Director based on Brooklyn.
My work spans many disciplines, largely focused on brand systems, web design, app design, art direction and their interdependence. I seek a personal language away from results that rely on purely graphic solutions, understanding than frequently the most complex problems don’t need immediate visual responses yet design philosophy first.
I’ve been closely involved in large-scale teams with multiple scopes for clients like Instagram, Marriott, Shiseido, Nescafe, Tumblr, Microsoft, MTV, Google, among others. Also I’ve helping small startups and medium size companies to shape their brands, products and strategies in very early stage.
My work has been featured in diverse publications, having a special mention “Historia del Diseño Gráfico en México 1910-2010” an anthology of the visual culture in Mexico in the last century. I’ve participated in exhibitions in Japan, United States, Poland, Slovakia, Bolivia, Mexico and China.
In 2016 I designed my first typeface “Exilia”, available for public use. I currently work as visual designer at IBM.
Playing with Sketches: 50 Creative
Exercises for Designers and Artists”
Published by Rockport Publishers, 2013
History of Graphic Design in Mexico 1910-2010
Published by Ministry of Culture and Arts of Mexico, 2010
Worldwide Graphic Design; Latin-America
Published by Editorial Zeixs, Germany 2009
Grants & Awards
15th International Poster Biennial in Mexico, 2018
The Shanghai Design Biennial 2008
The Triennial Poster Slovakia 2008
The Biennial of Poster Bolivia 2005
Recipient of the National Grant for Promotion of Cultural Project with “Amarillo Centro de Diseño”, National fund for Culture and the Arts / National Council for Culture and the Arts, FONCA-CONACULTA 2011-2012 and 2009-2010
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Mad Men and The Office
Dorothy Ashby – Afro-Harping (1968)