Case Study
Cinedigm is a leading independent content distributor in the United States, with direct relationships with over 60,000 physical retail storefronts and digital platforms, including Wal-Mart, Target, iTunes, Netflix, and Amazon, as well as the national Video on Demand platform on cable television. The company’s library of over 52,000 films and TV episodes with award-winning documentaries in their repertory.
Cinedigm’s first channel, Docurama, available on over 165 million consumer and launched in May 2014, needed a recognizable and fully scalable visual identity system able to adapting to the digital age, no matter the screen size or environment, physical or digital. The end product was a brand capable to work in any format and in diverse extension of formats without losing presence and recognition.
