MTV
Case Study

MTV The Shannara Chronicles: ft. Art Direction & User Experience

The Shannara Chronicles is a MTV´s show based on the best-selling 1980´s fantasy book series created by Terry Brooks. The show presents a world thousands of years after the fall of humankind, where it follows an unlikely trio: Elvin Princess Amberle; beautiful, wild and wily Human Rover Eretria, and half-elf Wil in their journey throughout the Four Lands, the heroes embarked on a quest to stop an evil Demon army from destroying everything that exists.

Along with this new production, MTV wanted a digital experience capable to connect with the millennial audience, introducing a whole universe of legendary characters and dystopian yet beautiful landscapes.

Implementing Tumblr´s API and IP geolocation technology, the site featured curated content base on user´s local time, presenting different interphases as visual metaphor of the juxtaposition of good and evil forces.The art direction along with the UX, immersed the user in a deconstructed storytelling experience, a visual journey conformed by pieces of content from a whimsical world that expanded the series beyond their own limits, offering an extra layer of emotional value to its audience.

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